NAIROBI, Sept. 27 (Xinhua) -- Kenya on Thursday launched an online media campaign to promote the East African Community (EAC) integration within university colleges in the country.

Susan Koech, Principal Secretary for the Ministry of East Africa Community and Regional Development, said the campaign, dubbed Ushirikiano Digital, acts as a platform for exchange of information by the youths in colleges and the ministry through digital platforms.

"The campaign is to help increase awareness amongst the youths and members of the public on the role and integration process within the EAC," Koech said during the launch in Nairobi.

She said that the campaign that is due to run for the next three months is involving all university colleges in the country.

"We want the youths to be part of the journey by exploring the opportunities that unfold as the policy makers make decisions on behalf of citizens," she added.

Koech noted that the EAC is a major market for Kenya's products, creates opportunities for cross-border investment as well as platform for creation of a unified voice in the international arena.

She noted that the campaign is timely given that the six members of EAC namely Kenya, Uganda, Tanzania, Rwanda, Burundi and South Sudan are headed towards having a single monetary union and a political integration.

"We want to build a community that has a collective common development agenda and responsive to the development plans within the bloc," she added.

She told the university students who were drawn from 13 universities that the regional bloc has created a one stop border post where citizens of the six countries now walk freely without producing a visa.

"You no longer require a visa to travel to any of the five countries. You only need to produce your identification certificate or passport at a border post," the official said.