BEIJING, Aug. 3 (Xinhua) -- The market scale of China's game industry reached 116.31 billion yuan (about 16.89 billion U.S. dollars) in the first half of the year, up 10.8 percent year on year, according to a report released by CNG, a third-party platform in game sector.

Experts believed the country's regulation and guidance of game industry development led to the growth, which enhanced research and development (R&D) capability, and improved the industrial chain.

The H1 actual sales revenue in the Chinese gaming market hit 70 billion yuan, up 18.8 percent over the same period last year.

China's self-developed online game market maintained growth in the first half year, with spending on mobile games' R&D rising significantly, according to the report.

The pace of exporting China's game products has sped up in recent years, with sales revenue of self-developed online games in the overseas market rising by 23.7 percent year on year in H1. Meanwhile, Europe, the United States, Japan and the Republic of Korea became major markets.

The Chinese game enterprises are advantageous in game products' R&D and promotion, while the overseas markets attracted them to expand their businesses all over the world, said Teng Hua, general manager of CNG.